AMD Focuses on High-Performance Gaming CPUs

AMD’s product director Travis Kirsch recently discussed the company’s focus on high-performance gaming CPUs for desktop systems. According to reports, Kirsch stated that AMD considers premium, high-performance gaming its main battleground.

Kirsch explained that lower-cost Ryzen 3 desktops are better served by mobile processors and APUs with integrated graphics. He noted that applying a multi-chiplet CCD+I/O die design to low-priced products makes the cost structure difficult. An APU combining CPU and graphics on a single die is seen as a better fit for budget systems needing basic display capability without a discrete card.

Kirsch also mentioned that the Ryzen 3 market share in component sales is relatively small, so it is not a main focus for AMD.