US Xbox, PlayStation Sales Drop in 2026; Prices Hit Record Highs
Xbox and PlayStation hardware unit sales in the US are down year over year as console prices reach record highs.
According to TechPowerUp, Xbox hardware unit sales in the US for 2026 through August are down 33% year over year. This marks an all-time low for Xbox sales. PlayStation units sold in the same period are also lower by 25%, hitting their lowest point since 2013.
The average price paid for a new Xbox console this year is $529, which is 26% higher than a year ago. The average price paid for a PlayStation console this year is $597, up 20% from the previous year. Both prices are record highs for the US market.
Key facts
- $529 average Xbox console price in 2026 (up 26%)
- $597 average PlayStation console price in 2026 (up 20%)
- Xbox sales down 33% year over year
- PlayStation sales hit lowest point since 2013
Sources
- TechPowerUpXbox and PlayStation US Sales Sink as Average Console Prices Hit Record Highs